Welcome to the first-of-its-kind sensory analysis of balanced/blended proteins (BP)—products which combine conventional animal proteins with significant proportions of high-quality plant proteins—in Asia Pacific (APAC). This study represents a comprehensive review of the emerging BP sector in APAC, including 20 BP products across 10 categories, each including both an animal and a plant-based benchmark.

This research is the result of a robust partnership between two leading global research entities: The Good Food Institute APAC (GFI APAC) and NECTAR.

GFI APAC is part of a network of leading alternative protein think tanks located in six regions across the globe accelerating a shift towards a more secure, sustainable, and just food system through open-access R&D, corporate engagement, and public policy. NECTAR is a nonprofit initiative of the philanthropy Food System Innovations dedicated to accelerating the protein transition by leveraging large-scale sensory data to improve the taste of alternative proteins and drive meaningful market adoption.

Combining our expertise, we set out to:

• Evaluate the potential of BP products in APAC by studying their sensory performance and conceptual appeal with Singaporean consumers
• Provide localised R&D guidance to companies growing this emerging category in the region

Use our data dashboard to better understand the performance of and opportunities for BPs at the aggregate level or dive deep into category-specific performance using the dropdowns. For a full guide on how to make the most of this dashboard, click here.

To learn more about NECTAR or GFI, please visit Nectar.org/research and GFI-APAC.org.