Welcome to the world’s most comprehensive sensory analysis of plant-based meats. NECTAR, a nonprofit of the climate philanthropy Food System Innovations, exists to bring an objective evidence base to taste in the alternative protein industry. Our groundbreaking research explores consumer preferences and innovation opportunities across alternative protein categories. This year’s Taste of the Industry 2025 report evaluates the performance of 122 products spanning 14 categories, with insights from thousands of omnivore consumers.

Navigate through our in-depth findings on each category using the sidebar menu (desktop) or main menu (mobile). Refine your exploration with customizable filters available at the top of each section to discover specific trends and insights that matter most to you.

To learn more about NECTAR and our methodologies, please visit Nectar.org/research