India's Smart Protein Taste Test
A Blind Sensory Analysis of Meat and Egg Alternatives
Interactive dashboard
Explore the findings across all eight categories
Compare 26 plant-based products with their animal-based benchmarks, category by category.
Welcome to a sensory analysis of plant-based meat and eggs in India. This study puts plant-based products head to head with the conventional animal products they aim to replace, covering 26 plant-based products across eight categories, each tested against an animal-based benchmark by 700 participants in Mumbai and Bangalore.
700
participants in Mumbai and Bangalore
34
products: 26 plant-based and 8 animal-based
8
categories
636,000+
data points
This research is the result of a partnership between NECTAR, The Good Food Institute India (GFI India) and India Animal Fund.
Combining our expertise, we set out to:
- Measure how close plant-based products come to their animal-based counterparts with Indian consumers on liking, similarity, flavor, texture and appearance
- Identify the top-performing products in each category
- Identify the R&D opportunities that would close the gap with animal-based products in each category
Use the dashboard to understand performance across all eight categories at once, or use the dropdowns to dive into a single category and its products.
To learn more about NECTAR, GFI India or India Animal Fund, please visit Nectar.org/research, GFI-India.org and IndiaAnimalFund.org.